With the implementation of your CI in the layout of your business premises, you put your brand world onto a credible base. Coworkers create a strong brand profile and act goal-oriented as a unified team. For the clients, you can create a strong brand profile with unique selling propositions. This example shows the ideas and concepts for the brand Natural American Spirit which was founded in Santa Fe; New Mexico, USA. We combine requirements and functions with authentic style elements of New Mexico’s interior design.