Shop in Shop Duty Free

Shop in Shop Modular Design System

We connect the presentation of goods with edutainment in a spatially flexible concept from 1 to 9 square meter areas. Besides the product portfolio, the curious spectator will discover new interesting facts. Like accidentally one hits brand communication behind doors or in showcases, which remind the viewer of pieces in an art exhibition. Here we interpret the original 2D key visuals of brand communication in elaborate collages made from wood, marble and recycled materials to remind the viewer of the art of sustainable tobacco growing.